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Steps for Developing a Successful Social Media Strategy

Social media is considered as being the fastest growing marketing tool there is as it gives companies the power to access millions of customers at the click of a button. With at least 91% of internet users using at least one social networking platform, it has become important for companies to build an effective social media strategy. Below are some key steps towards developing an effective social media strategy for your business.

Set Your Goals
The launch of a strategy is similar to any other marketing strategy. You must first determine what exactly your goals are before opening accounts in major social networks. You must know that social media is a long-term strategy aimed at building and strengthening relationships and brand identity and not a quick selling marketing gimmick.

Develop a Plan
The marketing plan should include selecting the number of social networks to get started with, determining the frequency of updating the accounts and deciding on whether the updates will be announcements or conversations. It is also crucial that you decide on how to incorporate your social media strategy with your organization’s overall communication strategy.

Determine Your Niche
Twitter, Facebook, LinkedIn, Stumble Upon, Reddit; the list keeps growing each day. Each network comes with its strengths and weaknesses and opportunities and threats. It is essential that you do some research and determine the system that will work best with your target audience. You must remember that your niche varies depending on whether your company is local, regional, national or global.

Employ a Social Media Manager
If you are well financed it is preferable that you appoint a social media network manager with previous experience to take care of the regular updating of the various social networks. On the other hand, if you lack the finances, you can appoint some of your employees who are familiar and comfortable with the domain to handle the task.

It can be termed as the most crucial aspect of social media strategy. Your contacts are the major influence you have in developing and maintaining a positive corporate identity. Engage with them through both online and offline platforms.

Evaluate and Analyze Your Progress: Ensure that you keep track of important statistics like the number of updates, new followers , number of comments or feedbacks and other significant actions that were taken. You must measure and analyze these vital metrics against your social media goals on a weekly or monthly basis.

When it comes to social media strategy, you must note that there is no precise science involved. The social media strategies will vary depending on the type of business and the industry.

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