People have to be aware that it is not easy to develop a great mobile app by just uploading it from an app store. Therefore, it cannot be concluded that an app with rich feature is enough or satisfactory. And so, in order to have a large number of downloads, your app should be on the top charts which should come first by letting users know more about your app. And so, an introduction to new mobile application is needed for these users to give the attention to your app and give your app the deserved attention. This plan is generally where many business owners and developers would fail to do.
You may not know it but there are several mobile apps that go unused and unheard in the app stores. It is said that 77% of the users who have downloaded or discovered these apps, will not even use it again after installation. Therefore, if users will not be engaged in your mobile app, there is a big chance that the time they spend is consequently low like a minute only.
App owners with small budget in their promotion do not necessarily will lose, since there is no 100% guarantee of success in the business of mobile app. However, if you optimize your market strategy, you can have an increased chances of success in the business.
Therefore, there are some tips to follow when you introduce your mobile app in the market.
Our number one tip is for app owners to invest in market research, particularly in identifying key players in the category of their apps since by doing so, great insights on what to look for in an app will be presented to the users or visitors. Note that there are some matters that could prove helpful to the promotion of the app that will help putting it upfront on the users, and these are the names of the apps, if these can be remembered easily, what keywords are used for its ranking and so forth. What you can start to do is to make list of key features that will make you realize where your app would stand versus the competition in the industry. This way, you will have an ideas if you missed some special features that your competitors are using and of which you have missed to incorporate in your app.
The reviews of customers are very important in knowing what they really want or need in a mobile application, and so it is good that in your marketing strategy the good and bad comments are being taken down into consideration and are not overlooked, as this is mostly the mistake in preparing the marketing strategy.