Why Rank Tracker Shouldn’t Be Disregarded in SEO
Operating a website, doing on-page and off-page optimization and analyzing visitors are not everything that webmasters as well as online marketers should do. You should know how your page ranks in different search engines like Yahoo, Bing and Google. This one is applicable for all keywords you are interested in. Knowing the search engine results page or SERP position is extremely important. This will be giving you thorough understanding of traffic volume, fluctuations in income or other parameters that might associated to search engine rankings.
In general, you can actually track keywords on your own and all you have to do is enter that specific keyword to your browser and check its position of your target page. Manual approach on the other hand is lacking of the important steps. It isn’t enough in checking the ranking and it’s nearly mandatory to record positions as well as other relevant details. At the same time, history of the positions can help you in figuring out what are the changes you have made to your site that have brought changes to its ranking. It is natural to deal with the fluctuations in position but take into account that there are new websites surfacing everyday, search engine algorithms are always changing and tons of other factors that contribute to the current position of your website in SERPs.
The best way you can do to track your ranking is by using software and there are many of these tools that you can get today. As you use these programs, it will provide you with essential features to track the positions and also, check the PageRank and number of backlinks. What is needed to be done here is to trigger updates every now and then as well as other relevant data that could be collected and stored to database. At any given time, you may have the latest data and display graphs showing progress as time goes by.
But what stops people are on how they can make use of rank tracker. It’s possible to keep track of the progress of every target keyword whether you believe it or not. If you’re doing SEO, you’ll monitor the impact of each change in the page content or in external links. The effects can’t be seen immediately but sooner or later, you will realize how far you’ve come.
It can be a sign of mistake on the page if the change of your ranking drops. Changes of ranking on established websites shouldn’t be compared to the ranking fluctuation on new sites. When doing online marketing, rank tracker is something you must not ignore.