Loyalty: 7 Tips for Creating Return Guests

5. Share destination knowledge 

Eco-minded guests will want the opportunity to contribute their spending to the local community too. Simplify the process and help them to find nearby restaurants or activities to plan their trip with a voice assistant device. 

SmartHost is a customizable concierge service that brings a personal touch to your accommodations and can answer up to 4 million inquiries. 

6. Add value 

Potential guests can be overwhelmed with the vast array of choice when booking accommodation. Set yourself apart from the competition by adding value to your properties with discounts and free passes to local activities. 

When signed up to the Xplorie program you can incentivize guests to stay with a free pass to an attraction of their choice for every day of their stay, which is hugely attractive to families who can save on activities they would have expected to pay full price for.

7. Give a VIP experience 

Customer experience is everything in travel. Right from the beginning of a guest’s travel journey make them feel special with consistent communication. Keep this line open 24 hours a day and ensure it’s accessible to everyone and available in a range of languages. 

Tech innovations, such as chatbots prior to guest arrival and voice assist devices during the stay, can help lodging providers meet these requirements. 

Communication following a stay can make guests feel like valued customers. Excellent experiences like these lead to five-star reviews, which in turn generate more custom and more loyalty.

Lodging providers aiming to up bookability should refocus on the guests they’ve already secured, as they’re likely to be the key to most of their future revenue. It’s a simple equation that if executed correctly can lead to a healthy profit. Excellent guest experience + communication + meeting guest needs = loyalty. And, loyalty = success!


Xplorie is the leading platform in guest acquisition and retention solutions for leisure lodging providers. Since 1996, Xplorie has leveraged local and complementary activities to help lodging providers differentiate their properties, improve guest loyalty and increase top-line revenue. To learn more about how Xplorie enables lodging providers to deliver an unforgettable vacation experience to guests, visit xplorie.com/partner.

Related Posts