May 18, 2022
Have you heard? Vacation rentals are trendy! The demand for this sector is forecast to remain high (+23%) this year. This means the number of property managers and homeowners wanting to join the craze is also on the rise, with an expected 20% increase year on year. So, to appeal to the rush of guests seeking unique travel, add real value to your properties to set you apart from the competition.
It’s only valuable to add features to your short-term rental if they’re what guests want. Ask yourself, what are guests looking for? What do they value? And most importantly, how can these additions benefit your business?
It’s simple – guests gravitate towards short-term rentals that help them get the most out of their vacation. If you offer guests great value for their money you could benefit from increased occupancy in your properties. So, here’s what you need to know…
Three value-adding features that increase vacation rental occupancy
Go the extra mile
The entire world received a wake-up call and a heavy reminder to live in the moment when global events shut down travel. Now we are free to travel as we please, many have shifted their priorities towards making up for lost time with amazing experiences. This especially applies to the younger generations such as Gen Z and Millennials who value memories over materialistic things.
Show potential guests your vacation rental isn’t only where they’ll be lodging during their trip, but a place to make memories that’ll last forever. Travel Weekly predicts the industry will see a rise in large families and groups of friends traveling together this year. Appeal to these types of travelers with well-equipped kitchens, cozy communal areas and consider investing in hot tubs or fire pits to enhance group experiences.
Flight and transport arrivals are rarely at convenient times for travelers, leaving many guests arriving at destinations way before check-in time and stuck with hefty luggage. For this reason many look for properties that offer early check-in and are happy to pay extra for this. So why not increase conversion rates and profitability by making the most of empty rooms? Plus with contactless tech, this feature comes at no extra hassle to you.