It’s easy to make the assumption that your business already has a considerable amount of online presence and that you run a website showcasing it. What we mean is that you probably are a bit satisfied already with the number of people visiting your site on a consistent basis. In fact, it’s easy to bet that you already have an established internet marketing campaign strategy going on, which usually includes SEO and content marketing. So why contemplate on spending more money to purchase targeted traffic?
You see, the basic strategies in internet marketing doesn’t cost you that much since most of the stuff you’re doing comes free. Overtime, these strategies will help you drive traffic to your website. But then again, it also can’t be denied that decent volume of traffic isn’t sufficient to successfully convert visitors to your site into customers. Well, it’s not really your fault or the design of your website; it is more on the fact that your direct competitors are doing more to invite more traffic.
Yes, it is quite true that untargetted traffic is more affordable, but there are so many benefits and advantages of making the leap in buying targeted traffic instead.
1 – It is for certain that targeted traffic will increase your conversion rates.
The reason why it is called “targeted” in the first place is because you are buying website visitors who are likely to be interested in your website or product/service you are selling. Therefore, the fact that the interest is there means there is a bigger possibility to convert them into actual customers.
2 – Buying targeted traffic means buying real visitors.
Even though you definitely will pay less for untargetted traffic, there is a corresponding risk of receiving traffic from shady and untrusted sources. Meanwhile, the decision to purchase targeted traffic corresponds to getting real visitors in return.
3 – You no longer have to handle scammers.
Finally, every website owner out there wish to invite traffic; traffic that’s made up of visitors who are considered as SEO-friendly. No one wants to see his website get sandboxed by Google or any other search engine because the kind of visitors making their way in are suspicious or are already banned. Likewise, choosing to buy targeted traffic corresponds to effectively avoiding scammers. There have been quite a lot of instances in which website owners opted to buy the cheaper untargetted traffic, thinking that it is the much-better option; only to realize after that it didn’t produce a single benefit for their website.