Five Fundamental Elements of an Effective Website
Every single area of modern life links back to the World Wide Web, and this has made users more particular than before. It requires a winning mixture of elements to make a good quality site, and users are searching for not simply information, but also a compelling and physically attractive format.
A good website offers users something they need, but also gives incentive for future visits. Here are the five fundamental elements your site should have:
Right Color Mix
The design of your website must set and follow a nice, effective color system that highlights your logo and photos. There are three core types of color schemes as per color theory principles:
> Analogous, where colors lie next to each other on the color wheel, like yellow and green;
> Complementary, where colors are on opposite sides of the color wheel, like red and green; and
> Monochromatic, where a single color is used in varying values.
A good web designer knows how to select a color scheme that is able to convey the right message through your website, and lay down a visual order of operations based on the principles of the color theory.
Your site’s layout will differ from page to page – for instance, you would usually want the homepage to be more interesting and attractive than the inner pages, but it is also important to look into the general effect of the website’s theme. A good theme is clear and solid, and all pages must reflect it by maintaining the same layout and colors. All images and content should as well be related to the subject of the pages where they are found.
When selecting a font, it is important to consider the volume of content and its relevance in the site’s informational hierarchy. The use of too many fonts or font sizes is usually distracting, and even if it is tempting to use fancy fonts, it is wise to stay basic and consistent.
The most important part of your web design are your clients, who are the end users. Make sure your site is easy to navigate, loads fairly fast, and gives visitors a lot of useful information and resources. In fact, usability should be in your web designer’s mind in each aspect of the project, from conceptualization to development to operation to maintenance.
Clear Contact Details
Finally, even if your website contains all the first four elements, it will still not be totally effective if they cannot locate your contact details. Good web design includes displaying this crucial piece of information where your site visitors can easily find it. The idea is for them to easily get in touch with you, or you may lose that chance of communication altogether.
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