For many people, a content writer has an enviable life, being able to work when they want, where they want and even up to how much they want to put in. Truth is, many content writers are unable to maximize their earnings, and it has nothing to do with their writing ability, It’s just that writing skills are simply not enough.
If you’ve always loved writing and you want to make it your career, take note that you need an entire arsenal of in-demand skills. Below are tips to help you acquire them:
Practice and perfect various writing styles.
You should know that every form of writing has its own unique style. News is presented AP style (informational with bulk of story on top); blogging is friendly, personable and usually opinionated; ad copy is short and persuasive, etc., white papers are lengthy and describe problems and solutions; etc. The more of these styles you master, the more in demand you become. It’s really that simple.
Use the ideation technique.
Ideation is marketing jargon for the process of selecting a subject, title and writing viewpoint. It is usually done in a team setting, but anyone can do it on their own. That’s why it helps to know how professional marketing teams come up with ideas. However, before you do that, you have to understand your audience, know what keywords to use, know your competition, and yes, create brief and catchy titles.
Study HTML, CSS, CMS, and most importantly, Search Engine Optimization (SEO).
Relax. You don’t have to be a guru, but being familiar goes a long way. You can generally manipulate CMS themes by just tweaking the code a little bit, such as to fix a spacing problem or make tags. Most certainly, updated SEO know-how is crucial as well. Note that search engine algorithms are ever changing, and to thrive, you have to be in step.
At the end of the day, everything is all about reputation, so protect yours. Every time you leave your name on any piece you write, be sure it’s original. You may that’s impossible, with so many people writing about exactly the same subjects. Well, guess what, it’s easier than you think. Plagiarized content is BAD AT ALL TIMES, both for you but specially for you as a writer. By running your work in an anti-plagiarism program before submitting it, you can save your reputation from usually eternal damage. There are tons of similar content online, and it’s possible for you to duplicate writing, albeit accidentally, from time to time.